Destiny 2 Struggles to Keep Its Player Base According to Wall Street Analyst
In his newest note to clients, which bears a highly interesting title “Destiny is Not in a Good Place,” Doug Creutz, a Wall Street market analyst, working for a financial services firm Cowen, says that the game struggles to keep its player base and that microtransactions aren’t adored by players, among other things.
The report is pretty negative, stating that players are starting to show a drop in engagement and that there are “increasing evidence players are leaving the “Destiny” community.” When compared with the other AAA title from Activision, Call of Duty: WWII that “had a great holiday, which likely sets up strong franchise live services revenue in 2018, Destiny 2 is struggling right now with player engagement appearing to be on the wane.”
Further, the game is losing its popularity on Twitch with viewership numbers being noticeable lower when compared to the first game. At the time of this writing the game has 1,280 viewers in total, with the biggest individual streamer having 220 viewers, which is pretty low.
The main reasons for the game’s poor performance include neutered end-game content compared to the original game, implementation of microtransactions that had negative feedback from the community, and poor communication from Bungie’s side, especially when answering to the negative feedback from players.
Creutz isn’t optimistic when talking about Bungie’s chances to re-engage players and to save Destiny franchise. He stated that “We do think Bungie still has some opportunity to fix the game’s problems over the next year and recapture engagement, but we’re not sure they have the ability to pull it off at this point.” So yeah, it seems that Destiny 2 proved to be a disappointment, both for gamers and for Activision.